Marketing // Portfolio
Pacific Islands Trade & Investment Commission (PITIC)
PITIC had developed promotional material over the yars using a number of mixed advertising messages. The organisation had also changed its name which did cause confusion for a number of people. Graphic Edge utilised an existing PITIC concept "Your link to the Pacific" and brought it into the 21st century by creating a more modern look for the Commission. The campaign successfully reinforced PITIC's role of linking suppliers and customers in the Pacific and emphasising PITIC's role of encouraging investment in the area.
